Pitch Perfect Template Shop
I’ve been a journalist for 13 years, and now I’m revealing, word-for-word, the pitches that will get you noticed by the press.
Hello! I’m so pleased you’re here.
Getting your brand noticed in the media for the very first time is hard, and that’s why most people give up. The good news is though, the people that stick with it can drastically transform and elevate their business. All you need is a tried and tested pitch format… and that’s where I come in, because for the first time ever, I’m revealing, word-for-word, the exact pitch format that will get you noticed in a journalist’s inbox. And, BONUS, I’ve included insider pitching tips from a whole host of the most influential editors, TV producers, researchers and PRs. In short: I’ve done most of the hard work, all you need to do is tweak and send.
With 13 years of experience working for many of the top magazines and newspapers across the UK (and quite a few in the US, too), I know a good pitch when I see one - and even better for you, I know what an even better one looks like too. The proof? My clients have used my pitch templates to get featured in a range of publications, from Harper’s Bazaar and Vogue to The Sunday Times STYLE, The Independent and the Daily Mail, as well as local & industry press, podcasts, radio and even TV shows like This Morning, and have gone on to secure lucrative partnerships with big brands, become a ‘go-to’ expert for journalists and grown their social media followings exponentially.
Whether you’re a service-based business or a product-based one; whether you’ve pitched to media outlets before or are a complete novice; whether you’re keen to be featured as an expert on TV or have your product appear in a luxury magazine (or both… and more!), you’ll find templates in this pack that will help you take control of your PR strategy and, in turn, boost your business in all sorts of ways. Ready to go? Scroll down to buy the full template pack or the individual pitch template that best suits you. If not, keep reading to find out more…
I’ve created this ‘Perfect Pitch Template Pack’ so that you can simply copy, tweak and paste straight into an email and see what opportunities it brings you and your business. And so that you can avoid falling into some of the scary stats around pitching, like …
57% of journalists will black list you for sending a pitch that sounds like a marketing brochure
and
76% of journalists say they are spammed with irrelevant pitches, according to the latest Cision report
After a specific template? Or keen to focus on just one area? You can simply download the exact pitch template you're looking for or bundle up and buy the full template pack, complete with insider info, advice on how to pitch and tips from other journalists and media experts, and get 17 templates all in one.
PR isn’t a sprint, it’s a marathon, and though PR pitches are not a ‘one size fits all’, these templates will keep you on track throughout your journey.
You’re just a few steps away from having a perfect pitch ready to hit influential inboxes all over the country - or the world. I can’t wait to see where it takes you.
What’s included in the full template pack?
17 different pitch templates with specific examples
Advice on how to create your PR toolbox
Insider info on what makes a good pitch?
A whole host of quick-fire pitching pointers
Tips from other journalists and media experts
My proven basic pitch formula
Guidance on how to write a subject line
17 different pitch templates with specific examples, from pitching yourself as an expert to a newspaper or for a TV segment to pitching to feature on a podcast or have your product in a magazine gift guide