PITCH TEMPLATE - Pitching a launch to local press
Local magazines and newspapers are a brilliant (and underrated) way of driving awareness to your physical space (a shop, studio etc.), launch or event. In fact, according to a 2023 national survey, local newspapers are the most reliable and trusted media source of original reporting, more than television, radio, and social media, meaning that it’s a powerful way of building a local customer base. This easy-to-follow template will help you craft a pitch to send to journalists and editors, whether you want to be featured online or in-print.
It’s been put together based on my own 13 years of expertise as well as knowledge from top experts across the industry and comes with a thorough explanation of how to structure the pitch, what to include, how to write an enticing subject line and create compelling hooks, as well as examples for you to copy and a follow-up template.
Local magazines and newspapers are a brilliant (and underrated) way of driving awareness to your physical space (a shop, studio etc.), launch or event. In fact, according to a 2023 national survey, local newspapers are the most reliable and trusted media source of original reporting, more than television, radio, and social media, meaning that it’s a powerful way of building a local customer base. This easy-to-follow template will help you craft a pitch to send to journalists and editors, whether you want to be featured online or in-print.
It’s been put together based on my own 13 years of expertise as well as knowledge from top experts across the industry and comes with a thorough explanation of how to structure the pitch, what to include, how to write an enticing subject line and create compelling hooks, as well as examples for you to copy and a follow-up template.
Local magazines and newspapers are a brilliant (and underrated) way of driving awareness to your physical space (a shop, studio etc.), launch or event. In fact, according to a 2023 national survey, local newspapers are the most reliable and trusted media source of original reporting, more than television, radio, and social media, meaning that it’s a powerful way of building a local customer base. This easy-to-follow template will help you craft a pitch to send to journalists and editors, whether you want to be featured online or in-print.
It’s been put together based on my own 13 years of expertise as well as knowledge from top experts across the industry and comes with a thorough explanation of how to structure the pitch, what to include, how to write an enticing subject line and create compelling hooks, as well as examples for you to copy and a follow-up template.